In the hustle-bustle of starting a business, entrepreneurs have tons of questions and can often get distracted with other tasks, Designing a logo, creating social media profiles, etc. can get the well-intention entrepreneur down a rabbit-hole that leads them away from focusing on a core aspect of their business: their target audience. Sidelining the “who is my target audience?” question is a critical mistake in the early days of mapping out your business. As a result, entrepreneurs will end up wasting a lot of time and money marketing to the wrong audience. Every product, service, or content has an audience ready to hear how your business is going to solve a problem for them. The marketplace nowadays is so competitive – there really is no time or resource to waste trying your target audience. Now, more than ever, it is more important to drill into your target audience and develop marketing strategies that can reach them in an effective way. So, let’s look at what a target audience is and why it is important.
What Is A Target Audience?
Simply put, a target audience makes up the group of consumers who will be most attracted to your product, service, and content. There are several key factors that define your target audience. Age, Gender, Income, Profession, Location, Interests. Groups of a target audience can share similar characteristics like age, gender, education, etc.
Why is it important to know your target audience?
Because the more you know about your audience – you can use this information to inform all of your business decisions. So instead of merely marketing to a broad group of people – you will be able to fine-tune your message and set an engaging tone.
How to Uncover Your Target Audience? Answer These 5 Questions.
- What problem is your target audience facing?
- How does your product or service solving this problem?
- How are you uniquely qualified to solve this problem?
- What solutions currently exist to solve this problem?
- What are the expectations of your target audience?
Now, that you have identified your target audience, it is time to capture their attention and hearts with a compelling business narrative. Up Next: Learn How to Craft a Compelling Narrative.